Performance coaching for men who built the life they thought they wanted and feel nothing.
You're tired in a way sleep doesn't fix. You look at your bank account and feel nothing. You look at your calendar and feel trapped.
You spent 20 years building a life that was supposed to feel like freedom. Instead, it feels like a cage you built yourself.
You've read the books. You've listened to the podcasts. You've bought the supplements and the cold plunge and the tactical backpack you don't need.
— Theodore Roosevelt
ANCHOR is an 8-week performance protocol for men who are done managing their own decline.
It’s not motivational. It’s not therapy. It’s a reconstruction of how you operate.
A — Authority Command your time, attention, and impulses. Stop being reactive.
N — Non-Negotiables Write your code and stop breaking it. No more “I’ll try.”
C — Competence Build skill instead of just consuming content about change.
H — Honing Use friction to sharpen yourself. Stop avoiding discomfort.
O — Obligation Live for a 100-year vision, not the weekend.
R — Reputation Build a circle that sharpens you, not softens you.
8 weeks. Clear standards. No hiding.
